D1
D1 Legal issues Copyright In our TV advertising campaign we plan to feature many pop culture references such as Pac-Man, a famous video game character originating in the 80's. As well as this we are planning to use Corona’s Rhythm of the Night as the music for our television advert. If we were to use both these assets without the permission of both the content creators (or the companies which holds the legal rights to them) then we would be susceptible to a legal battle which will result in the prosecution of our company for copyright infringement. Copyright is a type of property that allows its owner to have the exclusive rights to all creative content made with it their property. The most common type of media which is protected through copyright law is music. Music which is popular and well known amongst a large group of people is usually copyrighted in order to stop lots of people using it freely and possibly profit of it. To stop people doing this, they must have permi...