P2 P3 (U20): Create a plan for a cross media advertising campaign in response to a client brief
Phizzwizzard Ad Campaign Phizzwizzard are an up and coming Beveridge made by the well established soft drink company, Carter. The product will have a strawberry lace flavour and will also be unique as it strives to be a healthy alternative to sugar loaded drinks. Aims and objectives Carter are planning for this new campaign to become viral in order to link in with their target audience of 30 something year olds and a secondary audience of people aged 13-18. Carter are hoping to create a retro theme surrounding this brand so that they can be associated with nostalgia and retro vibes. Carter are hoping that the campaign will go viral leading to a wider audience understanding the brand and therefore hopefully buying the product. To achieve this Carter are planning to use three different adverts to coincide with each other in order to make the campaign go viral. Target audience Phizzwizzard would like to target their media campaign at nostal...