P1 (U20): Describe an existing media advertising campaign, M1 (U20): Evaluate different cross media advertising campaigns for consistency of message
P1 (U20): Describe an existing media advertising campaign Dream Crazy- Nike Colin Kaepernick featuring in the Just Do It campaign. Dream crazy is a marketing campaign made by Nike in 2018 following the controversy surrounding Colin Kaepernick and his refusal to stand for the United States national anthem in protest of police brutality. 'Dream Crazy' is a continuation of the the 'Just Do It' campaign as it celebrates 30 years. The campaign features several types of media, including; print, tv and social media. Aims and Objectives With any advert, the biggest aims and objectives is to increase sales which could eventually lead to profits for Nike. However Nike may have used their advertising to spark a conversation in to the sensitive topic of police brutality to black individuals such as Kaepernick. The advert is also used to inspire the next generation of potential athletes by mentioning the dreams and aspirations of young...