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How the components have used understanding of research undertaken on real media products (U20:M3)​ How the codes and conventions considered in planning have been met and how this was achieved (U20:M3)​ How the technical and aesthetic properties of the adverts meet the requirements of the client brief and the pre-production plan you made (U20:D2)

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M3 & D2 For both of my advertisements I have tried to follow the codes and conventions in order to make them the best I possibly can. In order to to appeal to my main target audiences I needed to follow the codes and conventions, because of this, I will be reviewing my adverts and comparing them to some of the industries finest. As well as this, I will also be comparing my adverts to Carter Soft Drinks client brief, and I'll be looking at how I've performed and whether or not I reached the target for the company. M3 Before I delve into my adverts, I need to explain what Codes and Conventions are;  Codes: Codes are the signs in media which create meaning and connotations to the audience, they come in 3 forms; Symbolic Codes, Technical Codes and Written Codes .   Symbolic Codes:  These often come in the form of colour, the setting and the acting. Symbolic codes relate to people because these codes exist outside of the media product, Symbolic codes are als...
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P4 (U20): Create production materials to be used in the original media product , Learning Outcome 3 (U20): Be able to produce the planned media components

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Can This is the design I've created for my can  My can design on a prototype can LED Board This is the design for my LED board, the design features a dark background with neon lettering in order to stand out. If it was animated, the neon letters would flicker to give it the effect of a real neon sign.  An example of an LED board that I have created. This would feature in city centres and outside of shops in order to advertise our product  Social Media This is my social media ad which will target most of my audience, especially my younger audience 
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D1

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D1 Legal issues Copyright  In our TV advertising campaign we plan to feature many pop culture references such as Pac-Man, a famous video game character originating in the 80's. As well as this we are planning to use Corona’s Rhythm of the Night as the music for our television advert. If we were to use both these assets without the permission of both the content creators (or the companies which holds the legal rights to them) then we would be susceptible to a legal battle which will result in the prosecution of our company for copyright infringement.  Copyright is a type of property that allows its owner to have the exclusive rights to all creative content made with it their property. The most common type of media which is protected through copyright law is music. Music which is popular and well known amongst a large group of people is usually copyrighted in order to stop lots of people using it freely and possibly profit of it. To stop people doing this, they must have permi...
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P2 P3 (U20): Create a plan for a cross media advertising campaign in response to a client brief

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Phizzwizzard Ad Campaign Phizzwizzard are an up and coming Beveridge made by the well established soft drink company, Carter. The product will have a strawberry lace flavour and will also be unique as it strives to be a healthy alternative to sugar loaded drinks.   Aims and objectives Carter are planning for this new campaign to become viral in order to link in with their target audience of 30 something year olds and a secondary audience of people aged 13-18. Carter are hoping to create a retro theme surrounding this brand so that they can be associated with nostalgia and retro vibes.  Carter are hoping that the campaign will go viral leading to a wider audience understanding the brand and therefore hopefully buying the product. To achieve this Carter are planning to use three different adverts to coincide with each other in order to make the campaign go viral.   Target audience Phizzwizzard would like to target their media campaign at nostal...
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